Guarding your on-line repute might help small companies enchantment to extra prospects. However what occurs when false testimonials pop up on-line?

That is the issue that Repute America desires to resolve. Learn concerning the firm under on this week’s Small Enterprise Highlight.

What the Enterprise Does

Helps companies handle their on-line reputations.

Founder and CEO Arsenii Katkov informed Small Enterprise Tendencies, “We use authorized strategies to take away dangerous content material from the Web and supply complete repute administration.”

Enterprise Area of interest

Eradicating dangerous content material.

Katkov says, “In 5 out of 10 instances, we handle to seek out conspicuous removing strategies that don’t require direct contact with the writer or web site proprietor. Normally, we depend on our contacts from completely different accomplice assets or use our experience to compose the request letter to the best individual on the proper time. In all the opposite instances, we use superior negotiation strategies.”

How the Enterprise Received Began

Attributable to a consumer request.

Katkov explains, “The story begins in Russia, within the native design studio known as SDAA. At the moment, a few of our shoppers had been the businesses from the Russian Forbes record “SOZH Sintez” and Philips. One of many shoppers as soon as requested if it was potential to delete destructive posts from a discussion board.

“The consumer constructed an auto chemical manufacturing franchise and was up in opposition to rivals. They had been posting on-line concerning the worth of the franchise, claiming it was inflated and unjustified. The corporate didn’t know the place to go and what to do about this, so we determined to assist. We contacted the discussion board and satisfied them to take away the false messages. Because it turned out, a dialogue can do quite a bit.”

Largest Win

Increasing to new markets.

Katkov says, “Within the very starting, we based Digital Sharks and overtly claimed: eradicating data is feasible, and it’s authorized. Then the story of Repute Moscow started – an company set as much as talk with massive shoppers.

“Later, Digital Sharks was reborn as an data removing service. We imagine there hadn’t been something comparable in the marketplace.”

Largest Threat

Growing new know-how.

Katkov says, “Our greatest danger to date is the overview response service. The service works and is continually improved. We hypothesize concerning the excessive market demand for such a product, and the primary assessments from check prospects confirmed it.

“As well as, we’re implementing AI and machine studying into the service, so there may be loads of work forward.”

How They’d Spend an Further $100,000

Enhancing a brand new providing.

Katkov explains, “We might make investments it in growing – as we talked about earlier than, that is our best danger and the largest hope.”

Workforce Custom


Katkov says, “Nevertheless trivial it might sound, pizza is the most well-liked meals in our workplace. We now have completely different events for it:

“When staff play board video games after work, they are going to usually order pizza. It’s somebody’s birthday, and so they wish to deal with the staff – hey, pizza. We’re going out with the staff to play laser tag or to a bowling alley – pizza!”

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Picture: Repute America, Katkov

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