Going viral on social media means that a piece of content, such as a post, photo, or video, has been shared extensively and rapidly across various social media platforms. Viral content can quickly spread through likes, comments, shares, and reposts, eventually reaching a large and diverse audience.
The nature of social media, with its ability to connect people across vast distances and different communities, makes it an ideal platform for content to go viral. However, it is not easy to make berita viral as it requires a combination of factors such as quality, uniqueness, and shareability.
When content goes viral on social media, it can have a significant impact on individuals or brands. It can increase their exposure, build a following, and even lead to financial gain. However, it’s important to note that virality should not be the ultimate goal of content creation. Creating high-quality content that is valuable to an audience should be the primary objective, and any potential virality should be viewed as a bonus rather than the sole focus.
Why people Want to Goes viral
There are several reasons why people may want to make content go viral:
- Increased exposure: Making content go viral can bring a lot of attention to an individual or brand. It can increase their exposure and help them reach a wider audience.
- Financial gain: Viral content can also lead to financial gain through increased ad revenue or sponsorships.
- Building a following: Viral content can help individuals or brands build a following and gain more followers on social media platforms.
- Brand awareness: Viral content can help increase brand awareness and promote a particular product or service.
- Personal satisfaction: For some individuals, the desire to make content go viral may come from a personal need for recognition or validation.
It’s important to note that making content go viral is not always easy or guaranteed, and attempting to create viral content should not be the sole focus of content creation. Ultimately, creating high-quality content that is valuable to an audience should be the primary goal, and any potential virality should be viewed as a bonus rather than the ultimate objective.
Viral from psychological perspective
From a psychological perspective, the reason why content goes viral is due to the emotional response that it evokes in people. People are more likely to share content that elicits strong emotions such as joy, surprise, anger, or sadness. When people see content that resonates with them emotionally, they are more likely to share it with others.
Additionally, social influence also plays a role in making content go viral. People are more likely to share content that they see their friends or family members sharing. This is because social validation is important to people, and they want to feel that they are part of a larger community.
Psychologists also point out the role of novelty and uniqueness in making content go viral. People are more likely to share content that is different and stands out from the rest. This is because the human brain is wired to notice things that are new and different.
Overall, from a psychological perspective, viral content is often the result of a combination of emotional triggers, social influence, and novelty. By understanding these factors, content creators can potentially increase the chances of their content going viral.
Psychologists have studied the phenomenon of virality and identified several psychological factors that contribute to why certain content becomes viral:
- Emotional appeal: Content that evokes strong emotions, such as joy, awe, or anger, is more likely to be shared than content that elicits neutral emotions.
- Social influence: People are more likely to share content that they perceive to be popular or widely shared by others in their social network. This is known as social proof.
- Self-presentation: People may share content that reflects positively on their self-image or identity. For example, sharing content that aligns with their values or beliefs.
- Novelty: Content that is unique or unexpected is more likely to capture people’s attention and be shared.
- Practical value: Content that provides practical value, such as useful tips or advice, is more likely to be shared as people perceive it to be helpful to others in their network.
- Humor: Content that is funny or entertaining is more likely to be shared, as people enjoy sharing content that makes them laugh or smile.
- Ease of sharing: Content that is easy to share, such as with a simple click or share button, is more likely to be shared than content that requires extra steps.
Understanding these psychological factors can help content creators and marketers create content that is more likely to go viral. By tapping into emotions, social influence, self-presentation, novelty, practical value, humor, and ease of sharing, they can increase the chances of their content being shared widely and reaching a larger audience.