By Valerie Volcovici
WASHINGTON (Reuters) – Three environmental teams filed a false promoting grievance in opposition to Chevron (NYSE:) with the Federal Commerce Fee on Tuesday, alleging that the U.S. oil main has overstated its funding in renewable power and actions to curb greenhouse gasoline emissions.
The teams – World Witness, Greenpeace and Earthworks – stated their grievance is the primary to petition the FTC to make use of its “Inexperienced Guides” in opposition to an oil firm for deceptive customers about its actions to fight local weather change. The fee’s 2012 tips purpose to stop firms from making false environmental claims.
The fee, which enforces guidelines in opposition to misleading promoting, warned firms 9 years in the past that they need to make environmental claims – equivalent to “compostable” – for his or her merchandise provided that they’ll show that they’re true and if they’re important.
The teams stated the grievance will drive the Biden Administration to determine the way it will reply to “greenwashing” campaigns by oil and gasoline firms as a part of its broader plans to fight local weather change.
“It is a first take a look at to see in the event that they [the Biden administration] will observe by way of with their dedication to carry large polluters accountable,” stated Julie Anne Miranda-Brobeck, a spokeswoman for World Witness. She added that the FTC performs an necessary function in forcing firms to be truthful about their local weather pleasant claims.
Chevron referred to as the grievance “frivolous” and stated it’s investing $3 billion between 2021 and 2028 “to advance the power transition.”
“We’re taking motion to cut back the carbon depth of our operations and belongings, enhance using renewables and offsets in help of our enterprise and spend money on low-carbon applied sciences to allow industrial options,” spokesman Sean Comey stated.
The FTC didn’t instantly reply to a request for remark.
Public scrutiny of oil firm adverts over their local weather claims has grown in recent times with activists and a few ad business figures are calling on promoting companies to determine or dump their Huge Oil purchasers.
Moreover, latest lawsuits by 4 U.S. states and the District of Columbia allege “greenwashing” by oil firms, accusing them of constructing “deceptive and misleading” claims.
The lawsuits don’t title the ad companies as defendants, however they do single out no less than 15 campaigns, together with Chevron’s “Human Vitality” and “We Agree” adverts.
The inexperienced teams stated of their grievance that regardless of Chevron’s adverts touting their funding in renewables, the corporate spent solely 0.2% of its capital expenditures – roughly $26 million a yr of its $13 billion common annual capital expenditure on lower-carbon power sources.
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