We can all agree that radio ads are not popular enough especially since the internet took the stage and changed the way the media world functions. However, podcasts are similar to radio shows, but they air online and you can listen to them wherever you are.
According to statistics, podcasts are gaining momentum and today, their popularity reached significant levels since smartphones became prominently used.
Another important statistical breakdown is that podcasts are popular with 18 to 34-year-old demographics and they represent 60% of global podcasting audiences.
At the same time, more than 40% of Americans that are aged 12 and older have listened to it, while 30% of them are listening to them on a regular basis.
It means that podcasts are much more popular than other traditional channels, which is why businesses across the world are starting to implement it for promotional purposes. You can check out this … Read More