A blog for Small Business Consultants and the vendors who serve them. In 1974, fearing that France would nationalise the corporate, Bettencourt did a take care of Nestle wherein she offloaded about half her holding in exchange for shares in Nestle. Since then Nestle and Bettencourt have had one of many longest tangos in business history. Nestle, a meals firm, with no presence at all in cosmetics, had a 30{65705f2b290a2dc16dbfaad642ccdf62c35ff371a9575d5f7766326c54da72cd} stake on the earth’s largest cosmetics firm (now down to 23{65705f2b290a2dc16dbfaad642ccdf62c35ff371a9575d5f7766326c54da72cd}). But in an agreement with Bettencourt, Nestle remained a sleeping companion and promised to not purchase any more shares or to bid for Bettencourt’s personal shares as long as she was alive. Presumably Nestle had thought that she wouldn’t stay so long. However they kept their word and till now haven’t interfered in any respect in the business simply pocketing the dividends and biding their time. So much so that very few exterior the business world probably even know that Nestle is a major shareholder in L’Oréal.

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