Check Out Mindset Business Podcasts That Are A Must Listen
We can all agree that radio ads are not popular enough especially since the internet took the stage and changed the way the media world functions. However, podcasts are similar to radio shows, but they air online and you can listen to them wherever you are.
According to statistics, podcasts are gaining momentum and today, their popularity reached significant levels since smartphones became prominently used.
Another important statistical breakdown is that podcasts are popular with 18 to 34-year-old demographics and they represent 60% of global podcasting audiences.
At the same time, more than 40% of Americans that are aged 12 and older have listened to it, while 30% of them are listening to them on a regular basis.
It means that podcasts are much more popular than other traditional channels, which is why businesses across the world are starting to implement it for promotional purposes. You can check out this site: https://officialshanewelcher.podbean.com/ to understand everything about it.
Podcast Marketing Is an Efficient Way to Reach Customers
The podcast is a great solution when it comes to business promotion because it offers them the ability to target much more accurately than other channels.
For instance, if you wish to market your product in front of other business owners, you can find the one that works in your niche and improve your brand awareness in general.
You just have to conduct research to see which podcasts are perfect for sending your message, and by doing it, you will be able to improve your reach significantly.
At the same time, the podcast will increase your SEO benefits, especially if you use sharing platforms and channels that are already popular. That way, you will be able to implement proper keywords and links that will help you raise much more than before.
They can also help you improve optimization and ranking in the app stores as well. However, getting into already popular shows and podcasts is not the only way to send your message to the right audience.
Numerous brands are choosing to create their unique podcasts because that allows them to control the process from scratch. This is a beneficial solution because you will be able to share your content and reach following that will potentially become your customers and without spending too much money on it. The idea is to create a podcast that features a catchy name, and it should include the primary keyword that you are already using on your website and social media pages.
Apart from that, you will need professional and creative cover art. We are talking about the thumbnail image that people will see while searching for different shows online. The cover should include the title, picture of a host, as well as clean images that will help others understand what the show is about.
Also, your podcast requires a professional intro, which means that you can hire a professional voice-over actor to do it without any additional problems. When it comes to music, it is much better to implement copyright-free tracks to avoid issues along the way.
You have probably heard numerous radio introductions, which means that you should create something interesting and appealing.
At the same time, it should allow others to see you as an expert on a particular field, and always implement call-to-action that will improve the conversion rates.
You will need to find proper hosting, which means that you should research online for hosting companies that will syndicate your show including Google Play, iTunes and many more.
You can also feature guests that will increase the appeal of your show, and by doing it, you will be able to share your show further so that you can reach more listeners than before.
Just creating a podcast is a beginning, because you still need to create targeted marketing and promotions that will help you reach listeners from different social media platforms such as YouTube, Instagram, LinkedIn and Facebook among others.
You should make sure that every single episode you create is properly edited and transcribed so that you can turn it into an article, blog post, content, and even a physical book after a while.
The best way to see how a podcast promotion should function is by clicking here.
Advantages of Podcasts for Business Promotion
1. Appealing Alternative to Video
You probably know that video marketing is essential for businesses nowadays, but some people are not comfortable doing it. If you are not comfortable and experienced, that may hurt your business in the long run.
At the same time, if you do not own proper equipment for video recording, you can choose podcasts instead, because you will not need too many things and no one will see you talking.
2. Increase Traffic and Customers
You can use podcasts so that you can reach new audiences. This will help you improve familiarity with more audience than you already have. Since most listeners will have to subscribe to enjoy the series, as long as you are interesting and creative, your audience will remain.
At the same time, you can promote your business through it, which will increase the reach, and help you gain more leads that you can convert afterward.
3. Build Relationship with Audience
Even though podcasts are not about engagement, it will help you build an effective and lasting relationship with listeners. People that listen to it will start building trust in your brand, and ultimately, you can encourage them to become your customers in the long run.