There is no doubt about the fact that reviews written by consumers are great tools for word of mouth or viral marketing. There will always be a few people who are just not satisfied with any product and could very likely have misunderstood it. There are many more users who enjoyed the product and found it exceeded their expectations. This is the sort of hands-on experiences that potential customers want to read before they purchase a product. Gain trust among new customers with BritainReviews.
Why are these reviews so powerful as a marketing tool? This is because consumers are relying more on articles written by actual users of the product or service. These reviews will weigh heavily in the potential customer’s decision to buy a product or hire someone for a service. Remember there are a lot of similar products and services for the customer to choose from. When they read positive reviews about a certain product they will then purchase it.
Similarly, negative reviews will turn people away from a business and its products. These reviews can help a business improve products and service. Sometimes it is just customer service that needs improving not the actual product. This will all be reflected in the reviews people write. To make viral marketing work it is very important to not only be careful to make the product and service up to standard but also the customer service.
When a potential customer finds a lot of positive reviews about a product or service they will feel like buying it. In turn, they will tell others about it and the viral marketing or word of mouth marketing will begin. More people will write reviews and recommend the product or service to others the promotions will snowball into a large marketing campaign. This … Read More