In September Walmart debuted its $98 annual subscription service that offers unlimited same-day delivery and discounts at gas stations. The service, called Walmart+, is a direct competitor to Amazon Prime, which cost $119 per year.
But are those subscribers starting to materialize? To find out, Fortune and SurveyMonkey polled 2,098 U.S. adults between November 9 and 10.*
In the months since it launched, 3% of U.S. households have signed up for Walmart+. So it’s still far off before it can seriously threaten Amazon Prime, which has subscribers in 66% of U.S. households.
But more sign-ups are on the way. Among U.S. adults, 21% say they’re likely to subscribe to Walmart+, while 19% of Amazon Prime subscribers say they’re likely to sign-up for Walmart’s offering. That could cost … Read More