We can all agree that radio ads are not popular enough especially since the internet took the stage and changed the way the media world functions. However, podcasts are similar to radio shows, but they air online and you can listen to them wherever you are.
According to statistics, podcasts are gaining momentum and today, their popularity reached significant levels since smartphones became prominently used.
Another important statistical breakdown is that podcasts are popular with 18 to 34-year-old demographics and they represent 60% of global podcasting audiences.
At the same time, more than 40% of Americans that are aged 12 and older have listened to it, while 30% of them are listening to them on a regular basis.
It means that podcasts are much more popular than other traditional channels, which is why businesses across the world are starting to implement it for promotional purposes. You can check out this site: https://officialshanewelcher.podbean.com/ to understand everything about it.
Podcast Marketing Is an Efficient Way to Reach Customers
The podcast is a great solution when it comes to business promotion because it offers them the ability to target much more accurately than other channels.
For instance, if you wish to market your product in front of other business owners, you can find the one that works in your niche and improve your brand awareness in general.
You just have to conduct research to see which podcasts are perfect for sending your message, and by doing it, you will be able to improve your reach significantly.
At the same time, the podcast will increase your SEO benefits, especially if you use sharing platforms and channels that are already popular. That way, you will be able to implement proper keywords and links that will help you raise much more than before.
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