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To amass a million consumers or prosumers who pay you roughly $100 per yr, it’s good to get no less than 10-20 million people to try your utility. That is – again – a gross simplification, but I believe it is order-of-magnitude right. To get to 10-20 million customers you virtually actually need some degree of virality, too – maybe not Snapchat-like virality, however some social sharing or “powered by”-virality. Nice examples of this category embody Evernote and MailChimp. If you’re an eCommerce business you might be able to … Read More